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Guidelines for Using the Malcolm Baldrige National Quality Award Name and Trademark
The National Institute of Standards and Technology (NIST), the Commerce Department agency that manages the Baldrige Program, has title to the Award’s registered trademark.
Other than Baldrige Award recipients and NIST and its subcontractors, organizations and individuals should not use the Baldrige Award trademark, other materials or objects that incorporate the trademark—including the Baldrige Award medallion and photos of the Baldrige Award crystal—or the name “Malcolm Baldrige National Quality Award” without prior approval from NIST.
Please apply the following guidelines when you refer to the Award in advertising, publications, audiovisual productions, and similar materials.
Baldrige Award Applicants
If you apply for the Award, you may acknowledge their participation. However, your organization, in particular if it is selected for a site visit, should not state or imply that this is a formal recognition of achievements.
Baldrige Award Recipients
If you are an Award recipient, you may use the ribbon portion of the trademark by itself or with the words “Malcolm Baldrige National Quality Award". You may stack your name two lines below the trademark if desired. Clearly indicate the year you received the Award.
The typeface is Optima Bold. If you use the words with the ribbon, do not position them in any other order or typeface.
Authorized colors for the trademark are:
Burgundy PMS 209
Blue PMS 289
Use all colors at 100 percent. You may reverse the image to white on a dark background.
No Endorsement Implied
Receiving the Baldrige Award does not imply endorsement of your organization’s products or services.
If Your Organization Changes …
If the name of your organization changes, you may continue to use the Award trademark in conjunction with your new name.
If your organization substantially changes, is taken over by another organization, or in some way becomes a very different entity from the organization that received the Baldrige Award, NIST may ask your organization to discontinue using the trademark and referring to itself as a Baldrige Award recipient. NIST will continue to list the original organization as an Award recipient in published material.
Subsidiaries as Recipients
If a subsidiary of your organization receives the Baldrige Award, make clear to the reader/viewer/listener which organization received the Award.
Publicity by Recipients
The award crystal cannot be reproduced in any form or size.
Questions on Award-related publicity or these guidelines? Contact NIST Public and Business Affairs, 301-975-3025.