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“The data and stories in this timely book make a convincing case that use of the Baldrige Criteria can help organizations assess and improve their performance, becoming more sophisticated about how to align all of their processes to achieve desired results”.

Rosabeth Moss Kanter
Ernest L.
Arbuckle Professor Business Administration at Harvard Business School and Chair and Director of the Harvard University Advanced Leadership Initiative

“Baldrige 20/20 shares how [organizations] are successfully navigating the storms of change, achieving operational effectiveness and efficiency, improving financial results, enhancing customer service, and winning new markets through application of the Baldrige Criteria.”

Greg Page
Chairman and CEO
Cargill, Inc.



Baldrige 20/20: An Executive’s Guide to the Criteria for Performance Excellence

A publication from the Baldrige Performance Excellence Program

Order your paper copy from ASQ today!

Download PDF version

Baldrige 20/20: An Executive’s Guide to the Criteria for Performance Excellence helps executives of any organization discover the benefits of using the Baldrige Criteria to strive for excellence, achieve breakthrough performance, and face tomorrow’s challenges with confidence.

In this book, leaders of Baldrige Award winners from all sectors share their success stories and eye-opening results from their organization’s journey to excellence.

Why should you read Baldrige 20/20?

Why should you read Baldrige 20/20? Because you want your organization to survive and thrive as a respected organization today and as a respected organization in the year 2020, and because 20/20 hindsight is easy but 20/20 foresight is not. The Baldrige Award winners whose results, stories, and strategies are shared in this book provide guidance on achieving 20/20 foresight.

The 86 organizations that have received the Baldrige Award between 1988 and 2010 have proven that applying the Baldrige Criteria to the way they run their businesses has led to better financial results; satisfied, loyal customers; improved products and services; and an engaged workforce. In addition, these role-models have used the Criteria to successfully address new challenges and to achieve a sustainable competitive advantage.

What can you expect from Baldrige 20/20?

Baldrige 20/20 features five sections packed with results and examples from these organizations that have been nationally recognized for outstanding performance.

  • “Representative Role Models and Data”
  • “Award Winners’ Journeys: How Baldrige Led Them to Excellence”
  • “The Criteria: Framework for Performance Excellence”
  • “How Can the Baldrige Program Help You Now?”
  • “Examples by Criteria Category”

As Cargill CEO and President Greg Page notes in the foreword, “Baldrige 20/20 provides today’s executives with practical examples and keen insights on how organizations can stay focused and excel.”

Order your paper copy of Baldrige 20/20 from ASQ and see what Baldrige can do for your organization! Order online or call 1-800-248-1946.

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