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American Soy Organics Embraces Marketing Development
With the help of: Center for Industrial Research and Service (CIRAS)
About
Company founders, Eric and Janet Sparrow, have strong ties to agricultural America. It's their Midwest upbringing that inspired the creation of a cleaner, healthier candle experience. Starting off as a hobby for the couple in 2002, their candle making began in canning jars bought at local auctions. They shared their creations with friends, family, and co-workers, and suddenly they started getting more requests for candles. Years after the original candles were produced, Milkhouse has grown into a thriving company that continues to produce soy and beeswax candles. Currently they have locations in New Hampton, Iowa (American Soy Organics), and St. Ansgar, Iowa (Milkhouse Candles), and have over 130 employees.
The Challenge
We've tried to hire others in the past. I wanted to work with someone I trust and were in my backyard, so I can talk directly face to face with them. In the past we have spent a ton of money with people who know their thing, but did not understand manufacturing like CIRAS does. I came to Paul because I trusted him and he knows manufacturing AND marketing. We got the experience we were looking for through CIRAS. Vince was really good at keeping me going down the path when we needed to make things happen. Running Robots have been excellent for taking care of our day to day website and ecommerce needs.