Granola Borealis: Scaling from Startup to Wholesale Success

Granola Borealis is a family-owned craft granola producer based in Anchorage, Alaska. Founded by Brian Kramp, an Anchorage firefighter and adventurer, alongside his wife Rebekah, a registered dietitian, the company specializes in low-sugar, organic granola made from high-quality ingredients. Their products cater to health-conscious consumers seeking nutritious and flavorful breakfast options. Granola Borealis operates from the Anchorage Commercial Kitchen in Spenard and offers local pickup options for their granola subscriptions

Granola Borealis faced the challenge of transitioning from a cottage food operation to a wholesale business. As a startup, they lacked knowledge of the necessary rules, regulations, and compliance requirements for scaling their operations. High-level decision-makers, including the founders, were directly involved, seeking expert guidance to navigate these complexities and ensure a smooth and successful expansion into wholesale markets.

Alaska MEP, part of the MEP National Network™, provided a six-week consultation to support Granola Borealis' transition to wholesale and e-commerce. The package included guidance on scaling production, shelf-life testing, and packaging compliance to ensure readiness for wholesale markets. Strategies were developed for establishing an e-commerce platform, managing shipping logistics, and fulfilling orders effectively. Customized templates for food safety plans, labeling, and regulatory compliance were provided to simplify adherence to industry standards. Additionally, MEP worked with the team to identify target audiences and create a roadmap for scaling production. Recommendations for equipment upgrades and cost optimization were also offered, enabling Granola Borealis to expand confidently while maintaining compliance and product quality.