Revitalizing Outlaw Soaps: A Bold Transformation for Growth

Outlaw Soaps in Reno, Nevada, specializes in artisanal bath and scent products that celebrate adventure and the spirit of the outdoors. With a dedicated team of approximately 10 employees (seasonally adjusted), Outlaw Soaps focuses on small batch manufacturing to ensure quality and uniqueness. The company offers a range of products, including handmade soaps, fragrances, and body care items appealing to customers who look for distinctive, high-quality alternatives. Outlaw Soaps is a woman-owned business that prioritizes craftsmanship and creativity.

Outlaw Soaps faced the challenge of adapting to changing market demands while aiming to improve profitability and customer retention. The company needed to streamline operations and innovate its product offerings to stay competitive and responsive to customer needs.

Manufacture Nevada partnered with Outlaw Soaps to implement strategic changes in their business model. This included consolidating leadership roles, optimizing staff structure, and enhancing small batch manufacturing processes. Manufacture Nevada also assisted in developing a subscription-based product line, improving revenue forecasting, and customer engagement. The collaborative efforts focused on creating a more agile organization capable of meeting evolving market demands.

The pricing updates resulted in higher margin subscriptions, significantly enhancing revenue predictability and profit. Net profitability surged by 40%, marking the highest net profit since moving to Nevada, and achieving break even for the first time in company history. Over 75% of orders now come from repeat buyers, showing exceptional customer retention, and streamlined operations have led to a more efficient workflow and enhanced product development capabilities. The successful launch of the subscription model has attracted a loyal customer base, boosting brand visibility.