Drs. Bittle and Gundlach are recognized for advancing flexible electronics by improving the measurement of key characteristics of organic semiconductor materials. These materials are intrinsically more flexible than traditional brittle inorganic materials, such as silicon and glass, and thus hold tremendous promise for flexible electronics applications. The team discovered that widely used measurement techniques were inflating performance parameters by more than 10 times, misleading industry to pursue erroneous designs and impeding advances in important areas such as durable displays, implantable bioelectronics, and embedded sensors.