The group is recognized for developing a NIST Standard Reference Material (SRM) for calibrating concrete rheometers, the first NIST SRM certified computationally. Prior to the development of the SRM, no measurements of concrete viscosity were possible. The team conducted over 18M hours of simulation, developed novel immersive visualization tools, and disseminated statistical support tools. As a result, concrete companies can accurately measure the viscosity of the world’s most widely-used building product, thereby increasing the efficiency of US construction.