Dr. Yee-Yin Choong is a Human Factors Scientist in the Information Technology Laboratory at the National Institute of Standards and Technology (NIST). Yee-Yin conducts research in the areas of human-centered design and evaluation, public safety communication technology, augmented-reality usability, usable cybersecurity, biometrics usability, human factors, and cognitive engineering. She has contributed to numerous papers, book chapters and conferences on the topics of usable cybersecurity, public safety, usability testing, user-centered design and evaluation, cross-cultural usability, symbols and icons design, and biometrics usability.
Prior to joining NIST in 2006, she practiced usability engineering in the private sector for 10 years, covering areas such as telecommunications, Business-to-Business eCommerce, Web-based applications, and software internationalization. Yee-Yin received her MS degree in Industrial Engineering from the Pennsylvania State University and her PhD in Industrial Engineering, specialized in Human Factors from Purdue University.
Department of Commerce Bronze Medal Award, 2012.