October 29, 1998
Author(s)
John Barkley, David R. Kuhn, Lynne S. Rosenthal, Mark Skall, Anthony V. Cincotta
Establishing and maintaining a presence on the World Wide Web (Web), once a sideline for U.S. industry, has become a key strategic aspect of marketing and sales. Many companies have demonstrated that a well designed Web site can have a positive effect on