Baldrige: Serving Shareholders and Stakeholders

Baldrige: Serving Shareholders and Stakeholders(PDF) addresses a significant challenge facing the CEOs of American business. This issue sheet

• establishes a correlation between award-winning companies and healthy bottom lines;
• cites a hypothetical stock study, the Baldrige Index, that tracks the performance of Baldrige Award recipients against the performance of companies in other indices, i.e., Standard & Poor's 500 and Morningstar's large cap blend funds (recipients tend to outperform other companies by significant margins); and
• proposes that more companies consider using the Baldrige Criteria to perform self-assessments, which are a strategic component for many companies striving for performance excellence.

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